From being good at what you do to being known for it.
Explore each stage to see the work, the deliverable and the decision it supports. We agree the scope before work begins.
01
Start with the people you want to reach.
We review your offer, current enquiries and the way people discover you. Together, we choose the audience and service that deserve attention first.
What you receive
A focused brief: who we want to reach, what they need and what a suitable enquiry looks like.
The decision at this stage
Choose the first audience and the outcome to pursue.
02
Give people a reason to choose you.
We turn your expertise into a clear proposition. The message is built around what your audience needs to understand, with evidence for the claims you make.
What you receive
Positioning, key messages and a creative direction for your approval, presented in a concise deck.
The decision at this stage
Agree the promise, the evidence and the direction.
03
Make the next step obvious.
We write, design and build the pages people need to understand your service and contact you. If you already have a strong website, we improve the part that needs attention.
What you receive
A working website or focused landing-page journey, with clear enquiry routes and the review steps agreed for your organisation.
The decision at this stage
Review the experience before it goes live.
04
Put your expertise where people look for help.
We develop useful content for search and social media, then run the channels agreed in your scope. AI supports research and production; your Drift team remains responsible for delivery.
What you receive
A content and campaign plan, the first approved assets and a clear publishing rhythm. Any paid-media budget is agreed separately.
The decision at this stage
Choose the channels and approve the launch.
05
Learn from the enquiries you actually get.
We review what brought people to you, where they stopped and whether the enquiries fit. Then we improve the content, pages or campaigns that need it.
What you receive
A clear review of results and recommended next changes, presented in a deck. A shared dashboard can support an ongoing engagement.
The decision at this stage
Decide what to improve, continue or expand.
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Before we begin
Who will we work with?+
Nia leads the brand, website and growth work. You work directly with a human team, with the scope and responsibilities agreed at the outset.
Can we start with our existing website?+
Yes. We can work on a specific audience, offer or enquiry route without rebuilding everything. The initial review establishes what is worth keeping.
Do we need to buy Drift AI as well?+
No. Drift Studio is a standalone service. We can connect it to a capacity project if that becomes useful to you.
What does it cost?+
We propose a scope and fee after understanding the work. Content, ongoing support and any paid-media spend are made explicit before commitment.
DRIFT / PRODUCT DEMOS
Qualify, Onboard, Assess and Resolve.
One example workflow across our four products.
Example: employment law
Qualify
01 / 04
Illustrative product demo
Understand the enquiry. Prepare the right next step.
The initial enquiry is collected through clear questions and organised for the next steps.
Illustrative product demo
Bring together information and documents.
The demo shows a defined workflow requesting documents, gathering information and preparing a file for the team.
In development · Concept demo
Prepare the lawyer’s review.
The concept shows the application of firm-specific rules and preparation of documents. Professional judgment stays with the firm.
In development · Concept demo
Support the next stages of casework.
The concept shows communication, follow-up questions and next steps after the lawyer’s approval.
Illustrative product demos using an employment-law case. We agree the specific workflows with your firm. The features shown are examples of product development.
Start with the change you want to make
Let’s find your starting point.
Tell Nia about your firm, the cases you want to take on and what is limiting your growth.